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Airlines

Post ATOL fiasco, Monarch should stick to its roots – Leisure

Monarch Airlines has a fantastic brand, extremely well respected in the UK as being a quality carrier to the sun. Yes, that is right, as an independent airline the biggest asset is the brand, one which is looked upon by the public as one of the better leisure carriers for their yearly break. A lot […]

Categories
Airlines

Revisiting Monarch

The rebirth of Monarch Airlines by Greybull Capitol has seen the airline move from one which is loss making, to one which is now making a little money. I speculated eighteen months ago that the model wasn’t viable and it was more valuable to another airline or broken up, and that view on my part […]

Categories
Airlines

British Airways: One Monarch to rule them all

British Airways was once the darling of the UK skies, flying from around the UK to domestic, European and International destinations. Deregulation happened, and the low cost airlines eroded the market for the flag carrier at regional airports retreating to London, and specifically its home hub at London Heathrow. After years of decline, routes at […]