There has already been a backlash following the ‘cuts’ imposed by British Airways, likened to the kind of service you would get with a low-cost carrier, but in reality, it is an airline keeping a competitive advantage in multiple markets. Yes, the shift to buy-on-board food on domestic and European flights for those in economy […]Read more "The next shift in keeping costs low"
Britain has a history of small challenger airlines, beating against the door of the establishment and opening new markets. We have seen these come and go over the years – British Caledonian/Caledonian, British Midland, Air UK and Air Europe, all household names at points in time. In several industries, most notably in banking, new challengers […]Read more "The UK deserves a ‘challenger airline’"
Those who know me would say that I wouldn’t miss type opportunity to look around the facilities of an airline. So, that is exactly what I did, thanks to Thomas Cook Airlines at Manchester Airport, the main base of the airline in the UK. You might think that it really isn’t a ‘proper’ airline, stuck […]Read more "Behind the Scenes at Thomas Cook Airlines"
Monarch Airlines has a fantastic brand, extremely well respected in the UK as being a quality carrier to the sun. Yes, that is right, as an independent airline the biggest asset is the brand, one which is looked upon by the public as one of the better leisure carriers for their yearly break. A lot […]Read more "Post ATOL fiasco, Monarch should stick to its roots – Leisure"
It is well know that the invention of low cost airlines over the last 20 years has severely dented the power of full service airlines in Europe. Those weaker ones including Malev, Sabena and Swissair have disappeared, some to be replace by versions, some not. Those which have been left have found a survival of […]Read more "It’s Virgin mate, but not as you know it!"
The rebirth of Monarch Airlines by Greybull Capitol has seen the airline move from one which is loss making, to one which is now making a little money. I speculated eighteen months ago that the model wasn’t viable and it was more valuable to another airline or broken up, and that view on my part […]Read more "Revisiting Monarch"
Travelling can be somewhat of a dreary affair, almost like reading from a script its the same thing over and over again. You notice this the more you travel and when something hits you out of the ordinary, it really does add to your overall experience. Having travelled with easyJet for many years, it used […]Read more "With A Little Personality"