Could EasyJet introduce ‘Business Class’?

EasyJet and ‘Business Class’ are not what you expect to find next to each other in a sentence, but it could be happening as part of a wider push to create loyalty which includes a new loyalty scheme. EasyJet already has three products, confusingly easyJet Plus both refers to the onboard ‘upgraded’ product and the easyJet Plus Card which for a yearly subscription gives access … Continue reading Could EasyJet introduce ‘Business Class’?

My take on flyBe/Virgin/Stobart – ‘A little less convolution, a little more action please’

It has been a few days since the announcement that a consortium which includes Virgin Atlantic and the Stobart Group disclosed they are to purchase flyBe. While not unexpected following a bid last year, the price they are expected to pay is and there in lies a problem. Flybe have been in trouble for a while. It can be traced back to the early 2000’s … Continue reading My take on flyBe/Virgin/Stobart – ‘A little less convolution, a little more action please’

The next shift in keeping costs low

There has already been a backlash following the ‘cuts’ imposed by British Airways, likened to the kind of service you would get with a low-cost carrier, but in reality, it is an airline keeping a competitive advantage in multiple markets. Yes, the shift to buy-on-board food on domestic and European flights for those in economy wasn’t exactly greeted with open arms. I had a different … Continue reading The next shift in keeping costs low

The UK deserves a ‘challenger airline’

Britain has a history of small challenger airlines, beating against the door of the establishment and opening new markets. We have seen these come and go over the years – British Caledonian/Caledonian, British Midland, Air UK and Air Europe, all household names at points in time. In several industries, most notably in banking, new challengers are appearing with a fresh outlook based upon service and … Continue reading The UK deserves a ‘challenger airline’

Behind the Scenes at Thomas Cook Airlines

Those who know me would say that I wouldn’t miss type opportunity to look around the facilities of an airline. So, that is exactly what I did, thanks to Thomas Cook Airlines at Manchester Airport, the main base of the airline in the UK. You might think that it really isn’t a ‘proper’ airline, stuck in the 80’s and 90’s of the traditional ‘charter airline’, … Continue reading Behind the Scenes at Thomas Cook Airlines