There has already been a backlash following the ‘cuts’ imposed by British Airways, likened to the kind of service you would get with a low-cost carrier, but in reality, it is an airline keeping a competitive advantage in multiple markets. Yes, the shift to buy-on-board food on domestic and European flights for those in economy wasn’t exactly greeted with open arms. I had a different … Continue reading The next shift in keeping costs low
Britain has a history of small challenger airlines, beating against the door of the establishment and opening new markets. We have seen these come and go over the years – British Caledonian/Caledonian, British Midland, Air UK and Air Europe, all household names at points in time. In several industries, most notably in banking, new challengers are appearing with a fresh outlook based upon service and … Continue reading The UK deserves a ‘challenger airline’
Those who know me would say that I wouldn’t miss type opportunity to look around the facilities of an airline. So, that is exactly what I did, thanks to Thomas Cook Airlines at Manchester Airport, the main base of the airline in the UK. You might think that it really isn’t a ‘proper’ airline, stuck in the 80’s and 90’s of the traditional ‘charter airline’, … Continue reading Behind the Scenes at Thomas Cook Airlines
Monarch Airlines has a fantastic brand, extremely well respected in the UK as being a quality carrier to the sun. Yes, that is right, as an independent airline the biggest asset is the brand, one which is looked upon by the public as one of the better leisure carriers for their yearly break. A lot has changed over the last few years, especially for the … Continue reading Post ATOL fiasco, Monarch should stick to its roots – Leisure
It is well know that the invention of low cost airlines over the last 20 years has severely dented the power of full service airlines in Europe. Those weaker ones including Malev, Sabena and Swissair have disappeared, some to be replace by versions, some not. Those which have been left have found a survival of the fittest, with the low cost airlines, especially Ryanair driving … Continue reading It’s Virgin mate, but not as you know it!
The rebirth of Monarch Airlines by Greybull Capitol has seen the airline move from one which is loss making, to one which is now making a little money. I speculated eighteen months ago that the model wasn’t viable and it was more valuable to another airline or broken up, and that view on my part has not changed. Once again we see reports that the … Continue reading Revisiting Monarch
Travelling can be somewhat of a dreary affair, almost like reading from a script its the same thing over and over again. You notice this the more you travel and when something hits you out of the ordinary, it really does add to your overall experience. Having travelled with easyJet for many years, it used to be the case it was like travelling with a … Continue reading With A Little Personality